Driving clarity, alignment, and execution across complex marketing and digital programs
I lead cross-functional programs from strategy through launch—optimizing websites, campaigns, and content while streamlining workflows, tracking progress, and delivering measurable impact for global brands.
Program & Project Management
Creative Production
Web & Digital Operations
Campaign Planning
Cross-Functional Leadership
Program & Project Management Creative Production Web & Digital Operations Campaign Planning Cross-Functional Leadership
Multivariate Testing
Content Marketing
KPI / OKR Tracking
Process Optimization
Social Media
Digital Marketing Strategy
Multivariate Testing Content Marketing KPI / OKR Tracking Process Optimization Social Media Digital Marketing Strategy
Campaign Strategy & Marketing Execution
Strong campaigns start with clear strategy and disciplined execution. I translated Microsoft Surface’s product value into scalable, globally aligned campaigns—shaping messaging, content, and visuals that resonated across markets while driving consistency, engagement, and measurable results.Cross-Channel Program Management
Complex seasonal launches demand tight orchestration and collaboration. I supported Starbucks’ Fall launch by aligning teams, managing integrated timelines, and surfacing risks—enabling on-time, multi-channel campaigns at scale.Digital & Creative Production
Global events require seamless coordination, real-time execution, and scalable workflows. I managed web-based creative production for AWS re:Invent, turning complex requirements into live site updates and launch-ready content across all event phases.Digital Experience & Website Management
High-traffic sites demand strategy, creativity, and precision. I led content strategy, UX, CMS migrations, web production, and site redesigns for Microsoft InCulture—owning day-to-day operations while optimizing SEO, accessibility, and performance to deliver consistent, inclusive, and trusted digital experiences at scale.